Welcome

Convoluted Consulting Group is a team of senior Amazon specialists focused on helping brands navigate the most complex challenges on the platform. Founded by Michael Hough, our group brings decades of combined experience across Amazon operations, catalog management, advertising, analytics, and strategic planning.

We’ve managed thousands of products, overseen millions in ad spend, and supported clients ranging from global corporations to startups and family-run businesses. What unites our work is a simple idea: no problem is too tangled to solve.

Past Year at a Glance

100% Client Retention

$1.5M In Ad Spend Under Management

14,000+ Products Managed

380+ Ad Campaigns Managed

100% Client Retention $1.5M In Ad Spend Under Management 14,000+ Products Managed 380+ Ad Campaigns Managed

20+ Product Innovation Projects

Audits of Multi-Billion Dollar Agencies

$1B+ In Revenue Among Clients

$14M In Inventory Handled

20+ Product Innovation Projects Audits of Multi-Billion Dollar Agencies $1B+ In Revenue Among Clients $14M In Inventory Handled

Core Strengths and Industry Experience

  • 10+ years (17,000+ hours) of hands-on experience with Amazon Seller Central, Vendor Central, and Brand Registry, built through both business ownership and strategic partnerships.

  • 17 years of expertise in corporate buying, retail management, inventory planning, sales, marketing, and e-commerce.

  • Advanced skills in data analysis, Excel, strategy, reporting, forecasting, and analytical problem-solving—paired with exceptional attention to detail and strong business acumen.

  • Proven track record in driving growth and scaling companies toward $10M+ in annual sales.

  • 17 years of leadership experience—building, developing, and managing teams in both in-person and remote environments.

Expansive Market Knowledge & Strategic Understanding

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  • Invaluable partnership in a chaotic environment.

    Keith

  • From day one he was beyond helpful with the services he provides. He was able to curate a program for my needs and stay within the budget I was looking for.

    Herb

  • Your go to guy on not just Amazon, but all things business and logistics.

    Pat

  • He is extremely knowledgeable in what he does and knows how to keep his clients happy.

    Lewis

  • I've always been impressed with Michael's expertise, professionalism, and responsiveness.

    Rob

  • We really appreciate Michael's work ethic and go go go mentality. He doesn't wait around for things to be handed to him and instead he finds ways to push the team forward.

    T.

  • He went above and beyond what was expected and would recommend him to anyone.

    Mike